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Emotional Marketing in eCommerce
This is an article I wrote and edited, talking about how eCommerce businesses can successfully use emotional marketing to their advantage without being insensitive or emotionally manipulative. I researched different use cases and analyzed good and bad examples of emotional marketing to give readers an idea of what they should strive for and avoid. Here →
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Remote work saved my life
I’ve been working remotely since the start of my career in 2018. I’ve worked in-house and as a freelancer, and I can say with absolute seriousness that I owe remote work my life. Here’s why. It helped me graduate university Back in 2018, I had to start working my first big-girl job as a Customer →
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Self-induced burnout. Is it ambition or pure stupidity?
In my post about remote work, I mentioned that there was a period in my life when I used to work, study, freelance, and do an internship full-time all at once. During Covid, too. Even though this was easily the most packed period in my life, it certainly wasn’t the only one. For years, I →